Well, it’s not as new as wrapping cars with advertisements, but Salon ran an article a little while ago on dot com advertisements appearing on shopping bags. Red Herring was the first client for Smart Bags, a company that gives stores free shopping bags with advertising. Current rate for “bagvertising” is $25,000 for 200,000 bags. If this spreads I may have a reason beyond environmental to bring my own bags with me when I shop.
