I’m getting used to seeing URLs on everything, but I didn’t expect to see one on my cauliflower. OK, it was actually on the plastic wrap around the cauliflower. There is a cottage industry forming around food safety. The company listed on the wrap is PrimusLabs.com. They provide various services for produce suppliers and buyers, such as supermarkets, who need to audit and communicate their food safety requirements. Their web site uses extranets to connect the various companies involved in assuring the quality of produce. It is reassuring to see such a useful application of Internet technologies. We all need food. We’d all prefer safe food.