I’ve been meaning to write about the unique garden.com “living” billboard on 101 for a while. Luckily, Salon just did a short piece on their marketing tactics so I have more trivia to pass along. The billboard is white with tubing in the shape of “garden.com”. Creeping fig vines are wrapped around the tubing. I watched the progress of its construction each morning, wondering what the heck they were up to, and when the tubing went up, I thought it was going to be a neon sign. I was impressed when the greenery went up, even more so when I realized, as it wilted and was reworked, that it was alive. Garden.com also has seasonal business cards and stationery, and “employees drink out of mugs in the shape of flower pots.”