Steinway & Sons is certainly a recognizable brand, but will it carry weight beyond the piano bench? The company has decided to “expand the Steinway & Sons brand into the high performance digital sound system market” by partnering with Denmark’s Lyngdorf Audio on a Steinway branded music system. The corporate identity is carried over in imposing black lacquer, finished at the Steinway factory in Hamburg. And at $150,000, the system costs more than a D-model concert grand (but at least you don’t need to pay for lessons). Stereophile has more luxurious details. (via Luxist)