The success of Vanilla Coke has prompted rival Pepsi to launch its own vanilla version. 90 million cases of Vanilla Coke were sold last year in a very successful introduction.
Pepsi Vanilla and Diet Pepsi Vanilla arrived in stores earlier this month. Pepsi claims a “lighter and smoother” version but their advertising campaign is emphasizing the young, fun Pepsi image. The disappointing Pepsi Blue, intended for that youthful fun-seeking market, sold only 17 million cases last year.