Throughout grade school we were often treated to filmstrips of picture books. Sometimes the teacher read the book aloud to the projected images but more often there was an accompanying cassette tape with a “ding” to indicate when the strip should be advanced. There were many eagerly raised hands when the teacher asked for a volunteer to run the projector. These filmstrips were usually branded with a familiar three-triangle logo, symbolizing the trees and “W” of the company Weston Woods. Weston is a little town near my Connecticut hometown and I never considered that these filmstrips from a local company were being sent to schools across the U.S. I ran across their logo again recently and looked them up. Weston Woods became part of Scholastic, Inc in 1996. It was founded in 1953 by Morton Schindel who went on to found the Weston Woods Institute, “a nonprofit group that supports innovative techniques in educational and cultural communications with children.”