With the current realities of dotcom backlash, how many Internet companies have considered dropping the “dot com” from their name? But there are many company names that are completely dependent on the “dot com” suffix. Without it, they lose the complete meaning of what they do. For example, all the companies that have taken plain ol’ nouns like “pets” and “diamond” and “giftcertificates” are pretty much stuck with having to end with “.com”, while those who have either used another web-nomer like the “e” prefix (ebay, evite), or even the “i” prefix can build their own brands without mentioning “.com”. Then there are the brave ones who are trying to give new meaning to known words (Amazon) or, perhaps even harder, trying to give some meaning to a completely new combination of letters. However, I suppose those plain noun guys come out ahead, .com or no, because you don’t have to remember much to get to their sites.