Subvertise is amassing a collection of subversive “ads”. I enjoyed this blotting out of the Gap sweatshirt to spell “APATHETIC”, but the one I’d wear is “I’m not a target market“. If I ever find myself carrying an Evian bottle, I hope I can obtain some scissors and tape to get this lovely, naive effect. (via xtremely xcellent xblog and randomWalks) And now is a good time to re-mention the wonderfully subversive Billboard Liberation Front.