GirlHacker's Random Log

almost daily since 1999

Have Designer Truck, Will Travel


Designer Cynthia Rowley, inspired by the trendy taco truck movement and prompted by DHL’s exit from express domestic shipping, bought a DHL truck on eBay and transformed it into a moveable boutique. Other fashion and retail brands are taking to the streets, bringing their goods, and more importantly their marketing right to the people who may not live in a location with a dedicated store. Sanrio and Skechers are also mentioned as brands with stores on wheels.  Perhaps a yoga and Pilates truck will be next.