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Squeeze, Dip and Sue


Last year Heinz came out with a clever new ketchup container called the Dip & Squeeze. Perfect for fast food takeout, it lets users dip their french fries in or squeeze the ketchup onto a burger. After this breakthrough idea was promoted on “Good Morning America” David Wawrzynski’s relatives started calling to congratulate him on his invention’s success. But although Wawrzynski had pitched his Little Dipper package to Heinz in 2008, they had cut off contact after an initial interest. He filed a lawsuit against Heinz in October of 2010. No news on the outcome of that yet, but Heinz has just won two industry awards for the Dip & Squeeze.

Written by ltao

June 22nd, 2011 at 12:30 am

Posted in food