GirlHacker's Random Log

almost daily since 1999

American Shoes to China


It’s old news that American shoe manufacturing has moved overseas, mostly to China. One of the few companies still making shoes in the USA wants to tip the balance the other way by marketing its shoes to the Chinese. Allen Edmonds, a privately held manufacturer of men’s shoes in Wisconsin, is opening a store in Shanghai this year. They’re hoping that “Made in the USA” will be as distinctive in China as it has become back home. If the approach succeeds, they have plans to expand into Hong Kong and Macau, but they won’t move production to Asia like so many others have. Allen Edmonds shoes were worn by Presidents Reagan, Clinton, and the Bushes for their inaugurations.