Seattle’s WaMu Center began window messaging from its place in the skyline last year after a call from the Seattle Seahawks. Office blinds and lights were coordinated to form the number 12 in support of the playoffs and a new tradition was born. Since then, the building’s windows have formed a heart, jack o’ lantern, and the world “LOVE”. The logistics are challenging, with last minute tweaks to the designs and reminders to staff to leave the blinds and light switches alone, but the employees are excited each time a new one goes up.