Many small business owners have fought Wal-Mart and failed, but Dan and Mark Loney of Cloverleaf Grocery in Emo, Ontario (population 1,186) are holding their own with a plan that has ticked off the domineering company. The brothers trek over to the U.S., buy merchandise in bulk at Sam’s Club (owned by Wal-Mart) and resell it at prices that undercut the nearby Wal-Mart in Fort Frances. Business is great! Because the Loneys refer to Wal-Mart in their advertising, the company’s lawyers have sent them a 4 page letter stating that “Wal-Mart has a very strong cause of action against you for unfair competition and passing off.” Perhaps they should just refer to having better prices than “our big friendly neighbor in Fort Frances.”