GirlHacker's Random Log

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Coca-Cola is shaking things up in their Sprite line. Along with their new commercials they have plans to reposition diet Sprite (one rumor claims they may rename it Sprite Zero) and introduce a new “berryclear” flavor of Sprite Remix. It appears they may phase out the original tropical flavor, but perhaps that’s a misinterpretation of the statement “Tropical Sprite Remix will fade out and Berryclear will fade in.” The company is also placing flavor packets in convenience stores for customers to mix their own Sprite flavors, trying to capitalize on research that showed that teens like to mix Sprite with juice and … Skittles.

Written by ltao

March 1st, 2004 at 3:09 am

Posted in Uncategorized