The Martin guitar company, C. F. Martin & Company to be precise, is still run by the family. Christian F. Martin IV is the sixth generation of guitar makers and, the N.Y. Times points out, “the first to worry about the availability of the distinctive woods needed to build Martin guitars.” The company banded with other guitar makers to raise awareness after Greenpeace brought them the news that, at current logging rates, the Sitka spruces they depend on for their soundboards would be gone in 6-7 years. Instrument makers are a minor consumer of wood compared to the building industry, but they are in a position to rally support and publicity from their celebrity customers. When the time comes, the current C.F. Martin wants to be able to hand off a viable business to his 2-year-old daughter, Claire Frances, the next C.F.