DeBeers, the diamond company, in partnership with LVMH, the world’s largest purveyor of luxury goods, has launched an ecommerce site on debeers.com. A carefully selected range of diamond jewelry, from $500 and up, way up, is ready for your mouse-click. The priciest items are not for sale online, but you can arrange an appointment to see them in person. I’ll venture a guess that Blue Nile isn’t too worried yet about this entry into online diamond retailing, but it depends on how aggressively DeBeers pushes it as a way to buy engagement rings. The company doesn’t do much retail directly to the consumer, but LVMH is managing to keep up eLuxury.com (you can buy a $40 Dior baby bottle and $45 pacifier online!) (via Luxist)