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You scan them every day. They determine how you are going to spend your precious reading time. You groan over the bad ones which tend to involve alliteration and puns. You unsuccessfully try to avoid the ones at the supermarket checkout aisle. Misguided ones get read on late night TV. You could probably take a few minutes and define what you believe a good one is. But you might not have considered all the nuances of what it takes to write a good headline. Everyone agrees, it’s an art. Newsprint folks have to consider points and picas. Journalists can take special classes to brush up their skills. The worst abuse of headline writing rules are seen in the hints the “Internet Marketing” companies give to spammers. But remember, without content, there is no headline.