For one of my address change phone calls (most of which I could do online, thank technology), I obviously reached one of those fabled call centers in India. The woman I spoke to was unable to understand questions outside of her limited repertoire. I was reminded of a recent article making the rounds about the high burn-out rate at Indian call centers. It seems that new hires arrive with high expectations for advancement. Instead they are faced with working bad hours (since demand is high during U.S. daytime) and having to assume false names and accents. Fifty percent turnover is common. The increasing market and awareness of the job’s realities may force employers to address these issues.