When I heard from a friend that Stonyfield yogurt was now coming in 6oz sizes instead of 8oz, I didn’t believe her. “Are you sure you didn’t buy the organic yogurt by mistake?” I was still seeing 8oz containers at my store. She thought maybe she had. But then, more recently, I visited the Stonyfield website and was greated with disappointing news: “we reduced the size of our fat free cups to a 6oz. size that’s more appropriate for snacking.” Snacking? I eat these for breakfast! Apparently most people think yogurt is a snack and would prefer a smaller size. Hmph. Then, just yesterday, I was informed that Dannon was making the same changes. Their reasons are gone from their website and had to be retrieved from a Google cache of their FAQ:

Why have you reduced your product to a 6 oz size?
Dannon regularly reviews consumer feedback and preferences to stay in touch with our consumers’ needs. Our most recent market research indicates that most consumers prefer a 6 oz container. The smaller product is just the right size for consuming yogurt as a snack or as part of a meal.

Suddenly, I remembered that Dannon had purchased 40% of Stonyfield a couple years ago. Now both are going the way of smaller serving Yoplait. I may be going the way of the Brown Cow.