Our local paper now has online browsing of their print ads. It seems useless at first; why would I browse the ads when I am annoyed enough by pop-ups and flashy ads getting in the way of my online reading? But when I do browse through these online ads, I am in the shopping and bargain hunting mindset and open to their solicitations. The ads are organized into categories so if I want to see what Fry’s is advertising this week, I just click a couple times instead of rummaging through stacks of newsprint looking for their ads. I can look for airfare specials and even find out where movies are playing. Not so useless after all.