My main reason for majoring in Computer Science in addition to Cognitive Science was to increase my employability. Potential employers would understand the C.S. degree instantly and I had taken the majority of the courses needed for a major anyway. I wasn’t sure how marketable a cogsci degree was going to be, though I knew it would help me design better user interfaces. It’s been ten years since then, and where has the Cognitive Science field gone? To the marketers. According to a bit in Wired Magazine, cognitive science departments are “filling up with profs who specialize in the psychology of acquisition and the science of material desire.” They’ve found the money, and it’s in the old trade of making people want something they don’t know they need. Apparently “there’s a new push for relevance” in selling the field to students. I suppose this trend will further the eclectic mix at the cognitive science conferences.