SoBe, of the herb-spiked beverages, is launching a line of chocolates. Will this open up the market for “healthy” candy bars? These don’t exactly fit into the PowerBar market; perhaps they fit the “Snickers satisfies you” type of marketing. The web site is targeted for young active types, mentioning surfing (not the web kind), skateboarding, and pulling all-nighters to finish papers. (SoBe is a subsidiary of PepsiCo and headquartered next to my hometown in Norwalk, CT.)