Product placements of consumer goods in movies are commonplace. And nowadays real-life high-tech devices are advanced enough to be featured in the movies. No more mocked up wristwatch TV when you could have the real thing. So tech companies are pushing product placements like RSA’s key-sized ID device. Meanwhile (further down in the article), TiVo is so hot with those in the television industry that it is popping up on all the popular shows as part of the vernacular. The company claims that it hasn’t pursued product placement, but I wouldn’t be surprised if TiVo units are often a part of those Hollywood party overstuffed goody baskets that I always read about. In fact, a unit was part of the the 2000 Emmys loot.