Colored plastic cell phone faceplates are a significant moneymaker for companies like Nokia. They cost almost nothing to churn out, and retail for $20 or more. And the target market is teenagers, some of who buy more than one. Wildseed is putting a new twist on the faceplate market by making them “smart”. With the help of SIM (subscriber identification module) cards, their “smart skins” will have customizable features. Imagine a Coca-Cola sponsored skin with a special ring tone, marketing offers via text messaging, and custom games. Wildseed will have to get the interest of sponsors, wireless providers, and the cell-toting teens, so they may have a rough road ahead.