Dunkin’ Donuts is a New England phenomenon. I didn’t consider how prolific this chain was until I moved away and was confronted by friends who had driven through Connecticut on vacation: “All we saw were Dunkin’ Donuts everywhere!” It never crossed my mind that the “time to make the donuts” company would feel threatened by any competition. But there were people who worried about the effect of one big player: Starbucks. 40% of Dunkin’ Donuts’ business comes from coffee. The Boston Globe looked into it and found nothing to worry about. The two places are catering to a different clientele, at least in the Boston location they researched. Dunkin’ Donuts is getting the fast food style consumers and Starbucks is serving those in need of leisure and luxury. The article also points out that Starbucks’ stronger coffees may be a turn-off for New Englanders’ milder tastes. Tastes can change, though. Another newcomer on the horizon is Krispy Kreme. Will they also be unattractive to customers looking for a fast breakfast? Will tradition hold fast in New England, will the newcomers win, or will everyone peacefully co-exist? A point to ponder: Dunkin’ Donuts just added chai to their menu. Tastes can change. (via Obscure Store)